CHANGING LIFE'S BUILDING DREAMS
- L'ESSENCE STUDIOS
- Nov 7
- 3 min read
Updated: 21 hours ago
The artist who makes a positive change by shaping the future for the next generations,
empowering them to build their dreams and stand on their own feet with fearless creativity.
Known as the captain of the sensational K-pop group Ateez,
KIM HONGJOONG
is more than just a leader of a successful group. With his restless curiosity, individuality, innovation, persistence, philanthropic nature and a vision that reaches far beyond the stage, he has built his reputation as an impactful changemaker.
Since his debut, Hongjoong has wisely and actively collaborated with numerous charitable organisations, making generous donations designated to provide support for children diagnosed with cancer and other incurable diseases. Raising money through his concerts and fan pages, he made monetary contributions to the Dreaming Children Projects by World Vision and to the Global Drinking Water Project, intended to provide communities worldwide with access to food, clean water and sanitation. Although his special interest is directed mostly to programs supporting affected children, he is displaying concern towards various global problematic issues.
The leader of Ateez is known, not only for his empathy, philanthropic work and musical talents but also for his distinctive fashion sense and creative style. His fashion choices and willingness to experiment with different aesthetics set him apart from others reflecting his artistic personality and capturing the attention of fans and fashion enthusiasts worldwide.
But his involvement in fashion goes far beyond wearing stylish clothes. He is actively participating in designing and conceptualising the outfits for ATEEZ’s performances and music videos.
He has stated that on stage, he fuses music with fashion creating a character for each performance that embodies both : elegance and power.
Kim Hongjoong’s self-expression and storytelling, fashion sense and sophisticated style, which reflects his identity and passion, has influenced many fans who admire his creativity and boldness. The artist's personality and ability to blend music, performance and fashion makes him a role model for young creatives who want to explore multiple forms of art. Kim Hongjoong’s fashion journey is a story of creativity, evolution, and personal expression.
On November 07, the day of his 27th birthday - Hongjoong unveils a surprising film ‘Petit Coussin’, revealing his First Fashion Collection. This release stands as a milestone in Hongjoong’s artistic journey, reaffirming his role as a visionary who continues to blur the boundaries between K-pop, fashion, and visual storytelling reminding us that the dreams we hold as children can one day become the worlds we build as artists. Petit Coussin’ draws inspiration from Hongjoong’s own past, transforming personal memories into tangible artistry. Through playful silhouettes, tender colours, and delicate textures, Hongjoong re-imagines how the dreams of youth can evolve into the creations of adulthood.
'Petit Coussine', is a blend of music, style and storytelling.
Hongjoong handled the entire process himself over nearly six months, balancing it with ATEEZ's tour and Paris Fashion Week commitments. He explained his desire for something "very crazy" amid an "ordinary" routine, saying : “I just wanted to bring my child side to ( the present )..."
This visually whimsical and nostalgic film unveiling a world where childhood dreams and artistic imagination come to life it's Hongjoong's first venture as a creative in the fashion industry, with the collection for teens.
"PETIT COUSSIN is my first step into fashion. It's about the tension between youth and growth, and chaos and calm." - says HONGJOONG the Captain of ATEEZ
PETIT COUSSIN - WHERE CHILDHOOD MEETS PURPOSE
"Hongjoong’s collection Petit Coussin (“little cushion”) takes its name from his mother’s children’s clothing shop Petit Coussin, which she ran during his childhood. The collection draws inspiration from the warm memories of that time and place.
By reinterpreting those cherished moments, the collection captures the innocence and freedom of youth. It is composed of 24 looks personally designed and crafted by Hongjoong.
Through this work, Hongjoong’s identity and creativity are revealed in their most essential form, offering a glimpse into the artist’s childhood world."
( KQ Entertainment )
